| This article talks about the title formats and the title words, the thesis focuses on introducing the characteristics of page title formats and title words of evening newspapers and studying the heading variation in recent years striving to provide corpus support for the title grammar. Title formats try to change themselves,they break through the regular grammar rules, have the simple structures and the strongsense of rhythm, such as verb-object structure followed by an object, the formulaic title and the omission of preposition and the practice of function word.Both solemn and humorous words into title words, such as Ancient words, Professional words,Internet buzz words, Spoken words and Dialect words, simultaneously, there are word variation in the title, such as phonological variation, color variation,semantic variation.During the research, the author sets up the concept of strong consciousness,including the consciousness of the type of writing, context consciousness and register consciousness, using case analysis, comparative analysis, quantitative analysis and comprehensive analysis, in order to make the reserach objective, impartial and convincing. |
