The Research On The Application Of Public Images In The Context Of Digital Media

In the 21 st century, China has already become a has infinite horsepower of the huge machine, the culture and the rapid development of science and technology,people’s life with each passing day.Technical upgrading to give the public aesthetic experience feel more strongly and way more comprehensive and convey speed more quickly, this and the emerging digital media art to Chinese society brought by the digital revolution has a great relationship.The accumulation of material and cultural development so that the public began to more and more attention to their living outside of things. In recent years, non government organization type of folk public welfare have mushroomed like rise in all sectors of society has gradually become the focus of social concern.Now domestic non-governmental organization has from the beginning for vulnerable groups of direct material help gradually change to pay more attention to the spiritual care of vulnerable groups and for the public social mobilization up, and domestic non-governmental organization also began to pay special attention to the application for digital media technology.Digital media art to give mass to experience the strongest place nothing better than image aspects, so today’s NGO for digital media art in the context of image application status?What are the characteristics of public images in the context of digital media art? Domestic welfare organizations how to better use of digital media art in the context of images of the social mobilization?My master study during the period of the study direction is digital media art and theory research, and undergraduate and graduate student has been involved in many projects in social welfare organizations, for charitable organizations to apply digital media art image of social mobilization, and the mass of digital media art in the context of the feelings of the public image has a personal experience.This article will use the theory of digital media art image, combining with the example of the different scale, different influence welfare organizations or public projects, through survey method, comparative method, observation method, case study method by thecharacteristics of digital media arts image and impart information of research from the aspects of public service video, public image, public media, public culture.Analysis on the application status of contemporary domestic and overseas public welfare organization of digital media art image and characteristics, as well as the mass experience of digital media art in the context of public image.Explore domestic and overseas public welfare organization of digital media art image application rules and the prospects for development, in order to contemporary public service organization application of digital media art image of social mobilization has certain guidance and reference.