Research On The Formal Language Of Animation Based On Web Advertising

The combination of animation and advertising has enriched the forms of advertising and appeal, therefore more and more advertising in the form of animation appeared in the public view, and the development of the popularity of the Internet and multimedia technology makes the overwhelming development of web animation advertisements, its forms are also increasingly diverse. Web animation advertising in the era of information dissemination needs, and constantly innovation, so as to get a better benefit, especially with particular attention to the user experience of animation advertising design.Based on the Web animation ads, this paper analyzes the influence of language use on the user experience through the collection and analysis of domestic and foreign classic animation advertisements.In this paper, a comprehensive analysis is made on the language of the web ads animation form, which focuses on the three aspects of the traditional web animation ads, product demonstration animation, and flat ads animation. Because many of the traditional web animation ads needs to take into account the TV media and so the animation form language is fixed, so this paper made a more detailed summary. And product demonstration animation is the rise in prosperity and development of the electronic commerce environment, but overall it is still functional requirements phase, and thus the need for appropriate theoretical guidance. Only one or two years has the flat advertising animation form emerged, so the paper makes a simple attempt to explore, as a supplement to the form of web ads animation.The web ads interactive animation, which is the most consistent with the idea of Internet information dissemination in ads innovation will be discussed independently at the end of paper. First of all, it will make a brief introduction to the form of advertising, followed by the study of its formal language, specifically from the two perspectives of technology and art. Finally, do a summary to the interactive animation cases of its creative skills.This article from the perspective of the language of the animation form of language to explore its impact on the performance of the web advertising and information transmission, with a certain guiding significance, of course, there is no denying the existence of certain limitations. But we still hope to be able to do a little supplement to the field of animation advertising.