The Application Of Montage In Film And Television Advertising

With the rapid development of the media era, many screen, film and television has become the inevitable trend for the development of advertising industry, followed by a series of film editing technique, strong performance, the performance of the personality style of modelling of various fresh elements arises at the historic moment. "Montage" as a unique clip gimmick and aesthetic thought, also gradually entered the world of film and television advertising. The word "montage", the original is a French word on the building, in particular the assembly structure of things, after much used as the main narrative film creation means and methods of performance. With the rise of film and television advertising, "montage" has been a large number of introducing the development of film and television advertising, as its unique artistic expression. No doubt, "montage" with its powerful visual appeal in the film and television advertisement dissemination and establish a good image in the process has played a positive role.Contemporary film and television advertising and the interaction between "montage lens". Obtained "montage" artistic expression of three feature in the film and television advertising:strengthen advertising appeal; Enhance the audio and visual appeal of advertisements; Make the film and television advertising has more economic value. At the same time, this thesis exploring "montage" lenovo to extend, after the new advertising elements from the digital era background analysis of the montage in the innovative application of film and television advertising, and speculates the possible development trend in the future.