Research On The Application Of Lyric Montage In Film And Television Advertising

Film and television advertising,as an important part of the contemporary digital media is associated with the public to the needs of the development of digital information,and at the same time as the financial media promotion and change ceaselessly,film and television advertising development,has formed a kind of progress with The Times development pattern,but throughout the contemporary film and television advertising works,still lack of high quality classics,coupled with the fast pace of life makes some creator entered into the modern elements of too much in the advertisement,make contemporary lack emotional elements of film and television advertising as a propaganda form of information transmission,the creation of film and television advertising should be pursuing new and change in the traditional writing method The traditional creation techniques and contemporary digital elements are integrated to make the meaning clear,short and exquisite,so that film and television advertising in the development of the digital communication era in the form of change in this paper by combining film and television advertising I in the ice city?...