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Survey And Study Of Training Institutions For Teaching Chinese As A Foreign Language In Guangzhou Area

Posted on:2016-04-21Degree:MasterType:Thesis
Country:ChinaCandidate:R SuFull Text:PDF
GTID:2295330479988858Subject:Chinese international education
Abstract/Summary:PDF Full Text Request
Foreigners and Chinese teachers pay more attention to the development of training institutions for teaching Chinese as a foreign language. In this paper, through Survey and Study of Training Institutions for teaching Chinese as a foreign language in Guangzhou area, analyze the data, trying to provide a design for those who wish to develop the Chinese industry in Guangzhou area based on the basis of market research.The first chapter of this paper is introduction. This includes the research situation significance of the article, the papers theoretical basis and the development of the market.The second chapter is about the number, size and distribution, curriculum and class fees, teaching material, teaching methods, teaching management, teaching and learning environment of that training institutions.The third chapter is about market research and statistical data of those training institutions. This includes design and content of questionnaires and interviews, analysis of survey results.The fourth chapter is about survey and study of those typical training institutions. Mainly to horizontal compare that more successful case with three training institutions for teaching Chinese as a foreign language in Guangzhou area, and obtained the data.The fifth chapter is about the design of those training institutions. The principle is holistic, theory, simplicity, operability, innovation. Then make a design from three aspects about hardware, software and word of mouth.The sixth chapter is conclusion. To summarize the main idea and put forward some problems to be studied further.
Keywords/Search Tags:Guangzhou area, teaching Chinese as a foreign language, training institutions, word of mouth marketing
PDF Full Text Request
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