Resaerch Of He Bei Symphony Orchestra On Market Operation

With the improvement of people’s living standards, the demand for culture and art is becoming higher and higher. At present, people’s cultural life is richer and more colorful, there are traditional drama programs, and modern pop music. It is not only elegant music, but also a variety of popular art form; both stage art, but also the network and media art. In this all flowers bloom together. However, the popularity and development of elegant music has been a severe challenge, facing the survival crisis. In the face of fierce competition, the industry only complained that the audience are enjoying the low level, the government support is not enough, but rarely from the characteristics of the elegant music, social environment, market competition and other comprehensive analysis of the problem, resulting in the road more narrow, caught in a difficult situation.This article has surveyed the current market in Shijiazhuang, and use the method of SWOT to analyze the environmental, a clear understanding of the development opportunities and threats, and fully understand the advantages and disadvantages of the enterprise, the use of a comprehensive analysis of the competition model performance market analysis, through market segmentation and identify target customers, and give scientific positioning. Through the improvement of ideas, art form of innovation, the performance of the staff to improve their own quality, a clear understanding of the market, understand the market, familiar with the market, to adapt to the market, open up the market. To target the audience loved art products to win competitive advantage; the audience loved the works of art to meet customer demand, this is undoubtedly the elegant music for the survival and development of the key.