Study On Mongolian Broadcasting Development Of China National Radio Station

After entering the 21 st century, as the information updates, traditional media met the impact of the new media and severe test of the cultural industry market development, so need to explore new way for the development. In this paper, from the angle of the current situation of the traditional media development analysis and study past, now, and the future of Mongolian program in the central people’s broadcasting station.This paper consists of three parts; the central people’s broadcasting station Mongolian programs’ historical background, show characteristics, social influence, and the existing problems are studied, and puts forward the corresponding suggestions. First, is divided into several parts to illustrate the central people’s broadcasting station, the history of Mongolian shows, the development characteristics of each stage and historical background of the founders..The second part, further observation of Mongolian various programming of the central people’s broadcasting station to award-winning works and broadcast words. At the same time further studied the content and features, style, and news value and social function. The third part, in the form of social investigation shows the current situation of Mongolian program of the central people’s broadcasting station ratings decline, explores how to use the new media to save the situation.