Micro-Film Narrative In The New Media Environment Research Of Musical Feature

In the film and television workers unremitting efforts and years of unceasingly self repair,The film and television art ushered in the new stage of development, The arrival of the micro film art。Growing spiritual and cultural needs、Mass culture characteristics of rising prosperity,has brought the art form of the emerging power of the booming,, in narrative form, narrative rhythm control, narrative, due to its own characteristics developed a unique "micro" characteristics of narrative art, theme selection diversification close to the public on the "micro movie" this art form has resulted in new media environment of development opportunity once again。Along with the network technology advances, the progressive development of new media technologies, the fragmentation trend shift in the audience to accept the media information appears, the time has come for micro, micro-film era with a distinctive mark of the inheritance and development of the traditional movie essence in the new media environment vigorous. As an emerging art form, micro-film has its own unique creation, dissemination and marketing features, such independent personality differences between the micro-film and traditional film, art form popular in helping new media platforms under colorful art show presents, also in the referendum set off a wave of new wave creation. Micro-film while being called art also has the characteristics of a business, but also because of its commercial micro-film to be coming to a certain degree of influence, such as excessive commercialization of micro shoddy film making, video content vulgar and so to a certain extent affect the development of micro-film and the future. While the micro-film has long been unable to shake off the shackles of business, but has also been trying to find a balance between the two. Micro-micro-film and film-making mode of commercial operation, in order to compare the micro-film and the difference between traditional film and micro film phenomenon of communication and marketing in the new media era background. The Evolution of anything they can not do without influence in the era of the environment. The rise of micro-film naturally has its special background.