A Study Of The Idea Of Toy Design Based On Chinese Traditional Culture

The toy is entertainment tool, is an important way for modern people to get happy. The toy variety, different functions and its trend of development is the inevitable direction of diversification. Under the socialist market economy system, improve toy development cannot do without the toy industry. From design to manufacturing to marketing, every link is a national toy industry level, the weakness of each node are no doubt will restrict the overall promotion of industry. Especially design field is the key to the whole industry. Be just unfolding in the toy industry in China, and toy design industry is still immature. The lack of design talent, design idea behind is the main reason for lower levels of toy design. Toy design as a part of cultural industry, its development is also closely linked with the cultural characteristics. Traditional culture is the human civilization, is the human culture custom. To have the profound influence of Chinese traditional culture on Chinese people’s way of thinking and behavior habits. For the toys, no matter is the aesthetic orientation or feature selection are to some extent depends on the person in the culture of the dip. Especially the core concept of traditional culture, the design of toys and it plays an important role in the toy product identification. The core of traditional Chinese culture is harmony. Harmonious concept in man and nature, man and society, so as to form a whole between person and person. Harmonious viewpoint is to explore the topic of Chinese thinkers, is also the Chinese people living in the subconscious. Harmony is the aspects, naturally including toys. Harmony embodies the toys in color, material, shape and other forms of collocation, also reflected in the external and internal, the unity of form and content. At the same time now toy design also has its own system of thought, its functional concept, aesthetic idea, interactive concept and development of concept in the traditional culture will also to be found. The development of modern toy design concept in the harmonious concept, and applied to the actual. In the practice of refining ideas, make modern toy design renewal of vitality in the socialist marketIn the field of art and design, as various foreign influx of new ideas and penetration, shake our inherent values and aesthetics. To make our work more and more from the loss of their national identity and the right to speak; Similarly, without abandoning the traditional tracing process has also led to the stagnation of national development. So, how will the traditional Chinese cultural elements with modern design rational combination, how to make the design more characteristic of Chinese nationality and native culture, which is Chinese design to the world, based on the world’s fundamental.