The Apply And Research About The Traditional Vision Elements In The Happy Sweet Packaging Design

The Chinese nation has a brilliant history, and profound traditional culture. Chinese traditional packaging has lots of style, unique sculpt and local pattern. It is the new requirements for the designers to input more traditional elements into packaging design.This article's main research is to discuss the applications about traditional Chinese elements in the design of modern happy sweet packaging. Firstly, in the traditional graphic, the author explain the signification and value about traditional propitious pattern and style in the design of modern happy sweet packaging. And the author look forward to apply the ancestor research into modern and personal consumer demand. Secondly, in the traditional colors, the "five colors" is active in the Chinese art due to its deep cultural connotation and symbolism. Therefore, in Chinese modern packaging design, people have to pay attention to the traditional colors and select them by specific and regional characteristics. Third, in the language, the Chinese character are strong in decoration and shape. Chinese characters and calligraphy sparkplug overall harmony and balanced presentation. These are provide a broad space for modern packaging design. Fourth, the traditional material is close to nature, in line with environmental protection and can enhance the cultural value of goods and affinity.And the packaging design of happy sweet which simulate the traditional materials can incarnate the national feature and modern feeling. Fifth, the special connotation in the packaging design of happy sweet makes the fun personality in modern happy sweet style.In 21st century ,the packaging design is a carrier about social culture and also the combo with nationality and modernity. This article discuss the traditional Chinese elements in the design of modern happy sweet packaging and analysis the diversified, personalized style in the development. And it also research how to carry forward the traditional culture in the modern happy sweet packaging design, and how to show the particularity of the nationality to the other foreign culture.