Research On The Operation Of Tianjin Private Experimental Theatre Hao Ju Fang

In this paper,the writer researched small private theater troupe in Tianjin area-Hao Ju Fang. Fieldwork by paperwork and a combination of methods,with different disciplines of marketing,economics,marketing,psychology,arts management,etc. Looking theoretical points,combined with the current industry development,investigation and sociology of knowledge. Respectively, from the repertoire management, marketing management, financial and human resources management,development and countermeasures of difficulties encountered four aspects Hao Ju Fang research and analysis and theoretical results summarized: Hao Ju Fang repertoire management "three adhere to the" principle,adhere to the original creative repertoire are homemade,stage performances adhere to exaggerated comedy,the audience enjoy playing interactive adhere Concept; experience in marketing, the use of low to develop a reasonable fare, ticket promotions membership benefits based ticketing strategy, combined with "two promoted" "three-pronged" strategy-based ads that promote good actor and homemade repertoire promotion strategies, combined wechat and microblog, combined with the traditional media, held in conjunction Students Theatre Festival publicity channels to achieve Hao Ju Fang brands marketing;financial and human resources management, summed up the investment to investors,businesses title shows, theaters depth of cooperation with the main means of financing,as well as high salaries, employment-based incentives heavy culture. Research summarized Hao Ju Fang encountered in developing the content of moral plain,creators scarce space hardware is not up to the performance of products over a single issue, problem-a creative repertoire positioning light comedy,breaking geographical boundaries, the integration of "North-South resource " " movie + network drama" preliminary exploration of the four state-owned and private cooperation to solve the recommendation.