Advertising Communication Dynamic Image Design Language

Advertising is a science and an art, advertising is not only to convey the product information, but also to the United States passed on to consumers, affecting people’s aesthetic taste. Advertising is "advertisers" started to target the mass consumer, to convey product uniqueness, convenience and commodity services, so that the audience who have a favorable impression of goods, stimulate the audience’s desire for consumption, ultimately buying behavior. Today, the "social advertising" of growing phenomenon, advertising dissemination of information to sell goods not only have economic significance, but also as a social significance to promote the concept of cultural symbols generated. Mutually reinforcing economic and social significance, with the construction of spiritual civilization, social meaning more and more attention. Visual Arts transmission is the main means of advertising information dissemination, not only to enhance the dissemination of visual arts reflect economic sense, but also reflects the social significance of optimization, advertising communication must rely on visual art means to more effectively promote merchandise.Based on the researches on the history of Coca-Cola advertisement, Coca-Cola’s advertising as a starting point, the theoretical analysis, case studies text image, a combination of both research method, the Coca-Cola advertising theory, and so on ad performance and operating cases for verification analysis. The first part references, mainly on the previous history of people for advertising and research results, study author and motivation and innovation. The second part is the theoretical support for the dissemination of the results of imaging study history and existing video communication studies reviewed, combing motion pictures designed for imaging applications, and the impact of communication, history and evolution of motion picture visual effects how dynamic performance. The third part is a Coca-Cola advertisement for the case analysis, to explore images from the video spread symbols perspective how to produce meaning, how those who resonate with the audience, and how to strengthen the dissemination of advertising of visual expression through art. The fourth part is the advertising industry prospects and outlook summary, the role of formal psychological language certification motion pictures in Advertising Communication from the content...