"Laoshan Cola" Brand Visual Image Design

In the five thousand years of history of China,people of each era have left different footprints in every corner of the land of China,forming their own unique regional culture.Based on different regional cultures,there are various design elements,which lead to diversified production activities.The visual image design of the brand also comes into being at the same time,and forms a unique design style depending on different regional cultural characteristics.The history,culture,geographical environment,folk custom and belief of different cities are all important factors influencing the design style and concept of brand visual image.As a big economic country,after the reform and opening up,many brands began to go out of the country to the world slowly,actively participate in the international exchange and interaction and benign competition,and opened the era of globalization with rapid economic development.Laoshan Cola brand,as a characteristic brand in Qingdao,has become a classic.In the process of development,the brand has experienced decades of twists and turns.Later,it was frustrated by many reasons,such as insufficient selling points,lack of innovation,design defects,poor management,etc.,which almost disappeared from people's vision and faded out of the market.We should reflect and summarize how to make it renew its strong competitiveness and vitality.At this time,the visual image design of the brand is particularly important.In the brand competition,the design full of regional cultural characteristics is the most powerful weapon.The design with regional cultural characteristics is the unique symbol of the brand.By redesigning the visual image of Laoshan Cola brand,this paper conforms to the trend of regional development of brand visual image shaping,integrates the visual image design of Laoshan Cola Brand into the regional cultural characteristics of Qingdao,highlights the unique personality and fashion elements of the brand,and makes the brand glow with new vitality and vitality.For beverage brands,the visual image design system is the most intuitive,the most influential and communication power.Corporate brand focuses on image system,which is very important for consumers' visual feeling.Stimulating consumers' desire to buy plays an irreplaceable role in the rapid development of corporate brand.