The Design And Application Of The Signage And Wayfinding System In The Commercial Complex

With the rapid development and progress of the social economy, the commercial complex is a new business model to replace the traditional commercial pedestrian street, catering, entertainment and leisure activities. It brings huge economic benefits at the same time, but also to promote the rapid development of traffic, advertising and other industries. At present, most of the cities in China have been building a commercial complex, which has become an important indicator of whether the city is advanced. However, people have ignored the analysis of the identification guide system. As the carrier of the commercial complex space information appeal, the orientation and visibility of the system can realize the dialogue between people and space environment. Throughout the current situation, the domestic commercial complex marking system also has a lot of problems, therefore, the study of commercial complex identification guide system is of practical significance.Today, commercial complex sign guidance system open up a new vision for the design, it can refine the people in the space of commercial complex faced to nervous and anxious, and puts forward the corresponding solutions. Commercial complex in the sign guidance system, not only to and service as its main body, and to label the integration with the surrounding environment, so sign is not only as a simple arrow or graphics and isolated existence, but also with the building, regional features and human environment coordination. So how to design a system that can meet the requirements of diversity in the space environment of commercial complex? The author respectively from the following three aspects to elaborate.Firstly, this paper analyzes the research background, significance, content and method of the commercial complex identification system. On the basis of summarizing the present situation of domestic and foreign research, combining with the current situation of our country, the present situation of economic development and the importance of the people to the commercial complex. At the same time, the author by the environmental art design for a new starting point, and through the practical case to carry on the analysis, the research, the commercial complex sign guidance system design should be in harmony with the space environment is the unity of design principles.Secondly, in this paper, the relevant theory of commercial complex sign guidance system is expounded, summed up the problems and abuses in the construction of our country commercial complex sign guidance system, and then try to make commercial complex sign guidance system design methods, mainly from the identification guide to the relationship between the classification of system design, signage and wayfinding system design elements, logo oriented system and commercial complex of, the design principle of commercial complex sign guidance system to explore.Finally, through the analysis of mine participation in the design of "Fanchang good and better international shopping center" logo system oriented case, theory combining with practice, a detailed explanation of how to identify the guidance system design theories of use in commercial complex practice case, will study the principle of design, innovative ideas relevant conclusions used in "Fanchang good and better international shopping center", and the results of the study brought the inspiration and reflection are summarized.