Research On The Situational Design Strategy Of Art Exhibition In Commercial Public Space

The combination of commercial space and art exhibition has become the evolutionary trend of modern business complex,the change of consumers into viewers,the change of shopping consumption into time consumption and social consumption,so that the general public can deeply understand the works of art,understand the works behind This paper explores the contextual design of the art exhibition in the context of the homogeneous commercial market.On the basis of investigating the art exhibition of the domestic commercial market,this paper analyzes from the aspects of "plot" and "environment construction" The design of the single commercial public area art exhibition,the narrative technique,the journey node design analysis emotional experience,through the lighting design,auditory system,interactive design and other design elements to analyze the scene to create the method,leads to the actual situation of interactive design,On the line under the combination of personalized custom design concepts,to create "situational" experience design in-depth.