The Analysis Of The South Korean Amore Pacific Co Ltd Cross-Culture Communication To China

With the accelerated process of globalization, cross-cultural communication has become an increasingly important ability and quality. This is even more true for those who engage in the international education of Chinese language, because the work of the international promotion of Chinese language is to be a cross-cultural communication activities firstly, secondly is the language-teaching process. The education on the Chinese International cross-cultural communication has millions of teaching cases, but it also seems to be so "inside". How to obtain the the development progress is still a problem. Due to the current industry requirements of pluralism and the characteristics of cross-cultural communication, as a comprehensive subject,can give some regular experience for the Chinese Education. This paper obtains the Korean Amore Pacific Group marketing successful cross-cultural communication case as an example, to explore their intimity to the full range of Chinese culture and Chinese culture localization and to cultivate the Chinese consumers to accept the psychological.The introduction part briefly introduces the concept of cross-culture, the importance of cross culture, and then the research background, the current research status and the research methods of this paper are discussed respectively. The first chapter to amore Pacific top brand Sulwhasoo, for example, intuitive discussion including product packaging and raw material contained in the Chinese elements and the connected with the culture of China, a sense of the porcelain outer packing and "cosmeceutical" as the main content of the product is the key to get Chinese consumers. The second chapter points out that marketing, amore pacific group size up the situation, using high-tech means, customer marketing and participate in social welfare etc. establish a corporate image, grasp the scientific opportunities, in line with the world and the law of development of China’s, to show the charm of the enterprise, further attract consumers. The fourth chapter between China and South Korea amore Pacific Group in contrast, showing how the localization of amore. This chapter through the analysis of marketing channels and publicity, to find out the differences between China and South Korea to see the effect of the measures. In the fifth chapter, return to the original, mainly divided into two parts, the first part by reference amore for existing results maintenance experience from two aspects of factors in teaching and non teaching factors to talk about how to consolidate the existing to promote foreign language achievement, teaching factors divided into three parts, the quality of teaching, the Chinese classroom environment, teachers, non teaching factors is to comply with local laws and regulations and appropriate participation in local public welfare activities were described in two parts. The second part to the Chinese as a foreign language course of development of innovation and expansion, such as online and offline "double combined" teaching, to meet the needs of students, the use of appropriate Star packaging, in order to promote the industrialization of education.