Research On The Relationship Between The Lens And The Sound In The Film And Television Advertisement

Now television advertising both visual and auditory two spread information form, sound and picture of the lens to keep pace, TV ads and other single media compared with infection and the penetrating power. However, audio-visual integration of the media in the form of modern television advertising media, but also on the relationship between the design of the film and television advertising in the design of the camera and the sound of a higher demand.Found audio-visual language of art design and the manufacture process of the basic law for the study of the psychological principles of film and television ads in between the lens and audio emotional relationship and visual arts through the subject, use lens and the sound of the actual situation mutual lining to mobilize the audience a wealth of imagination, sound as a special symbol, picture space expansion, through sound and scene of actual situation, for the picture to create a meaningful voice environment to express the emotions of the characters and special meaning. In order to improve the efficiency of film and television advertising in the process of information dissemination, the development of film and television advertising media has a strong practical significance.