Analysis On The Current Situation Of Local Film And TV

Along with the rapid development of our economy and society, around the economic construction and people's livelihood construction achieved stage results, in order to fully display the local development result and the characteristics of the industry, to further enhance the local image, expand its in the province and even the country's influence, attract investment, tourism, real estate projects create a good atmosphere, local Party committees and governments began to pay more and more attention to create a local television commercials, Ling Lang everywhere local commercials have mushroomed emerge. But around the in the production of film and television propaganda films, widespread conception is not high, fuzzy goal, means a single, etc., resulting in a promo for the quality is bad, resulting in the effect is not the same.The author in accordance with the overview of television commercials, provinces and cities and county TV station and the film culture company case analysis, influencing factors of promo creation, promotional value analysis, existing problems and solving countermeasures several parts are divided. The study in Hengshui City and under the jurisdiction of the three districts and 10 counties as the research object were collected 18 of the film and television works, through in-depth excavation of the commercials, in the creation of different conception and focus of city and county level TV and film culture in the making, the filming process, the use of different shooting technique, expression way and the scene structure a series of problems, find out the crux of the promotional effect of creation, study and formulate corresponding measures. Is a copywriter, should be in accordance with customer requirements, materials will be re classified, according to the actual situation of narrative structure of the film overall arrangement, the film is more natural and realistic; the two is in the film, according to different subjects with different compositions, using a variety of shooting scenes, provide rich material for later production; three is in the process of post production, according to the text content, reasonable arrangement of picture sequence, switching rhythm and switch mode, and adjust the picture according to the contents of tone in different stages, in the film out of film like, should also fully solicit clients and staff opinions, timely adjustment of film length, frame structure, etc. some of the problems.Local film and television commercials should strengthen the market operation, enhance the competitiveness of creative groups, in order to enhance the production of innovative awareness, and promote more innovative, more targeted. Also the local government should also pay attention to publicity of the follow-up management, propaganda piece cannot "take out while using, do not put aside", should according to the change of time and environment factors, timely modify the promo picture content, enhanced film use rate, to avoid repeated shoot production caused by waste.