Wenzhou City Street Wu Tian Nan Tang River In The Development Of Cultural Tourism

Water is the source of life. Human reproduction, survival and development are inseparable from the water. Wenruitang River is the mother river of Wenzhou City, the basin area of 740 square kilometers, the surface area of 22 square kilometers,48.2 hectares of irrigated area, along the ancient Wenzhou Wenruitang reproduction, survival and development. River is an important symbol of the city of Wenzhou landscape characteristics, with "eighty Hawthorn" reputation, but as the main River Street Nantang Wutian Wenzhou lingering along several rivers and lakes with a cityscape urban historical and cultural district, is Wenruitang "River Habitat culture" on behalf of people live along the river, along the river and rest. Under the rapid development of China’s tourism industry, the environment, this paper carried out a detailed study. In the cultural heritage, cultural tourism, leisure travel and tourism concept of sustainable development theory to explain the basis of tourism life cycle theory based on the analysis of the development and protection of the historic district, the construction of cultural tourism and research status at home and abroad were summarized, analysis, by interpretation of Nantang Street Wutian "River Habitat culture" of Wutian Street "River Habitat culture" in SWOT analysis, the Wutian Street "River Habitat culture" competitive advantage, competitive disadvantage, opportunities and threats to development. Combined Wuxi Qingming Bridge Historic District and Shanghai Tian Zi Fang fusion architectural and commercial cases have Shanghai Shanghai culture of analysis, the project to learn from Wutian Street office. Accordingly Wutian proposed Wenzhou Nantang Street "River Habitat culture" Recommendations on Tourism Development, the most important thing is to retain the original historic buildings and cultural monuments, retain part of the local indigenous people, through the choice of protection and rehabilitation, through reasonable format layout and quality businesses introduced to fight the most representative of the cultural and creative Wenzhou neighborhood gathering place and cultural tourism and leisure. While the introduction of more arts and cultural industry enterprises, into the culture and creative energy, to create a "living river culture" temperament Wenzhou "Tianzifang." Provide valuable reference for Wenzhou Nantang Street Wutian "River Habitat culture" tourism development.