Traditional New Year Picture Element In The Modern Commercial Illustration, The Application Of Research

Commercial illustration has close relation with commodity, commercial activity and business. It has improved greatly in content theme as well as well as the way of painting. However, affected by Japan, Korea and the western countries, commercial illustration has lost its specialty.I Based on the purpose of solving the problem of lack of modern commercial illustration of the traditional culture, the thesis will firstly analyze the development of commercial illustration by case analysis, field investigation and case comparison, using modern commercial illustration as the research object. And then the absence of traditional culture characteristics of commercial illustration problem will be given, the traditional modelling characteristics of New Year paintings, decorative features, color, style will be studied and discussed and the combination of the traditional New Year pictures and the modern commercial illustration will also be discussed. Finally, the traditional New Year pictures of local characteristics into modern commercial illustration design will be refined. The results of the study:(1) Based on the type of abstract, predictive, plain and mellow, real and hyperbole, humorous and solemn of traditional New Year pictures, it makes the modern commercial illustration more vivid and lively.(2) in the traditional New Year pictures color decorative color contrast technique of expression, as five classic color elements in symbolic sorting and extracting RGB values. With "green love red. yellow like green, purple afraid of black, red afraid of purple ". "red on yellow, light nodding" as the basic theorv of colour collocation.