Policy Research On The Influence Of Yunnan Culture Industry Innovation

Cultural industry is to promote the focus of the industry this year, it has enriched people’s material life, meet the requirements of the human spirit, and the continuous development of cultural industry and promote the comprehensive development, in addition, it is in the optimization of industrial structure, create jobs, drive the modern service industry, pull the foreign culture and trade, and promote national economic growth plays an important role.Ground source, vast in Yunnan province is rich in material resources, as the process of reform and opening up, vigorously develop the domestic tourism industry in Yunnan province and national cultural industry, is as a result, Yunnan has gradually become the national cultural industry strategy layout is an important part of, its unique culture industry resources to ensure the internal development and external growth potential, and on this basis, we should think more of how to use the government institutional resources development of national culture industry in Yunnan province.Overall, the cultural industry in Yunnan province is still in the initial stage of development, compared with other provinces, also has the very big development space: Structurally, the cultural industry scale from cultural products to the industry aircraft carrier, from the rough business relationship to the all-round service tracking, the strengthening of market core competitive ability still need to play a role of the government macroeconomic regulation and market adjustment. The support of policy and market opening is still strong external impetus of development of cultural industry, cultural enterprises for availability policies introduced gradually, if all ready, how to adjust the attitude, reasonable policy as a booster effective use in the process of enterprise development, these need to be scientific argument and the practice exploration.This article embarks from the cultural industry innovation and policy relevant concepts, and to clarify the logical relationship through analyzing how developed countries through policy influence cultural industry innovation and development, as a view on the development and height of ascension, then start from the present situation of cultural industry in Yunnan province, using questionnaire, understanding enterprise in management, the future development, strategic objectives, financial support and policy issues, explain the influence of the policy of Yunnan culture industry innovation, finally through the construction of cultural industry policy to promote mechanism, establishing the culture industrial organization guarantee system, promote cultural industry innovation and development in Yunnan province.