Artistic Characteristics And Design Innovation Research Of Yuzhou Jun Porcelain

Jun porcelain embodied numerous skilled craftsmen wisdom, especially because of the magic and unique fambe become famous in ceramic art world. Yuzhou as the birthplace of Jun porcelain in China, witnessed the Jun porcelain brilliant and decay and regeneration process, conversely, Jun also as a reflection of the social system in Yuzhou area, aesthetic cognition, and real life material carrier. But as the only one witch still be produced high temperature glaze porcelain on the world at present, resintering and imitation can only be seen as a continuation of the traditional porcelain craft, under the background of market economy, inheritance, design innovation of Jun porcelain art is more important, Yuzhou Jun porcelain industry need to solve problems of modern transformation quickly.In this paper, starting from the history and the artistic features of Yuzhou Jun porcelain, discusses the origin, development, process flow of Yuzhou Jun porcelain firstly, and on the artistic characteristics of porcelain from four aspects are summarized, witch is Modeling, process, content and connotation. Then considering the Yuzhou Jun porcelain art is dynamic and constantly developing and changing. Therefore, I used the comparative research methods, from the vertical and horizontal two dimension to the specific analysis the characteristics of diversification. From the vertical perspective, there is a time difference of the style of the works; from the perspective of the horizontal, there are different types of porcelain, geographical, and the use of nature. Hoping through a thorough analysis on the traditional Yuzhou Jun porcelain culture connotation and aesthetic form, can enlighten modern Jun porcelain product design innovation.I went deeply into the Yuzhou Jun porcelain production line, using field research and interviews, mastered a large number of first-hand information, analysis and summarizes the problems existing in the present of Jun porcelain industry, clearly the consumer motivation and demand and on this basis from the two angles of product design and marketing system proposed systematic solution. Specifically, Yuzhou Jun porcelain products can be from the objects shape, decoration language, technology and design idea five levels to make the innovation, emphasizing inherited the quintessence of traditional at the same time, still need the courage to change, implementation the the "times" design of Jun porcelain product. And in the marketing system, I got the “4Ps marketing theory” as a guide, from product, price, channel, promotion four aspects respectively expounds the corresponding innovation strategy, hope that through the weapon of marketing, can effectively enhance the added value and competitiveness of Yuzhou Jun porcelain product, contribute to the modern transformation of traditional Jun porcelain industry.