The Communication Of Uyghur Intangible Cultural Heritage

Over the years,the topic about the protecting and developing intangible cultural heritage arise our attention. In the area which promoting diversity, the survive, development and inheritance of intangible cultural heritage depends on communication. Uyghur intangible cultural heritage are rich and colorful. For its protecting we should know how to communicate. To get batter communicating effect in Uyghur intangible cultural heritage, we should make it clear about its communicating advantages and schema. Then we can find out effective communicating approach.This article firstly discuss Uyghur intangible cultural heritage from time and space. And its interpersonal communication, group communication and organizational communication talks about its communicating status, features and schema in specificly. And same time put forward the limitation of time and space. Secondly analyzing the Uyghur intangible cultural heritage in traditional media like print, radio, television, movies. And consider that traditional media breakthrough the Uyghur intangible cultural heritage communication schema. Made which no longer restricted by time space. And more quickly and widly 。Which played an important rolein motivate more young audience and attract more audience to the Uyghur intangible cultural heritage. However because of some feature in media itself, the communication of the Uighur intangible cultural heritage became fragmenting, trivializes situated, entertainment and consumption. Thirdly discuss the necessity of Uyghur intangible cultural heritage network new media communication. And consider that new media overcomes the traditional media fragmentation and enforcement. It helps to complete communication of cultural heritage and same time, give the audiences the access of actively participate in communication of Uyghur intangible cultural heritage. At the end the article given counterplan for communication problem of Uyghur intangible cultural heritage. in specific we should emphasize traditional culture,let the cultur come into education, considering the folk, and most importantly fully use the media.