Research Trademark Infringement Under The Network Environment

Trademark is a brand ’s image, as businesses build their brand, establish a businessreputation and enhance the market competitiveness of the essential aspects of the business hasalways been of great importance. In modern network economy, trademark on the network withnew content and features, while the network of trademark infringement but also the emergence ofnew forms and means very subtle, invoked in the past to protect trademarks in the traditionaljudicial practice strategy is difficult to form an effective protection against these new forms oftrademark, so how to protect their networks trademark, trademark infringement to stop thenetwork become subject under the new network economy era trademark protection.Open network, the virtual network makes trademark infringement also means the emergenceof new features, such as the diversity of the means of infringement, concealment, abuse ofcertainty and severity of the consequences of that body to the infringement of these features onthe network environment trademarks protection is a big challenge, the paper cited a number ofnew forms of trademark infringement under the network environment in the text, such ascybersquatting, built-in links to infringing web pages, search engines infringement, whilespecific case illustrates these new forms, then identify the network for trademark infringement insome of the features to make a study on the identification and constituent elements of the bodyhelps to determine whether they constitute trademark infringement for the network. Finally, learnfrom foreign experience in trademark protection on the network, analyzes of legislation andjudicial practice in this field in the progress and shortcomings, deficiencies and maderecommendations to protect our network of trademark infringement, in order to mark the countryunder the network environment protection of some help...