The Study On The Credibility Of Local Government Of China Under The Perspective Of The Political Communication

With the deepening of reform of China’s highlights various contradictions,especially the contradiction between the public and the government growing, thepublic doubts the government’s ability to reduce the credibility of the government. Thecredibility of the local government is one of the sources of legitimacy of the localgovernment, is one of the factors to ensure the effective operation of the localgovernment. Among the factors affecting the credibility of the local Government,political communication has an important role. Political communication, especially thespread of political information, is an important factor affecting the local governmentand the public to exchange information and communicate with each other.With thetransfer of information requires a certain "bridge"-the mass media. Mass media playan important role in government and public information communication process,especially in the emerging era of new media, its role is more prominent.Dissemination of information in the political process, information distortion andlag, the diffusion of negative information, poor communication and lack of publicexpression mechanism of the government and the public credibility of the governmentis a major problem exists, but the main cause of these problems include: localgovernment behavior "egoism", the information transfer process "twist" andexaggerated information, passive and indifferent audience to accept poor feedbackmechanisms and political information. Weaken the credibility of the Government ofChina’s socialist construction and social stability and unity will cause serious adverseeffects, it is necessary to address the problem it faces. To solve the problem ofweakening the credibility of the government, mainly from the strengtheninggovernment relations, to establish a credit-oriented government, strengthen the systemto protect the authenticity of the information channels and widen political participation of citizens, protection of citizens’ right to know, such as the three aspects.Good information transfer is to ensure that the failure of important informationprotection is an important condition to ensure that the government and the public on anequal basis to communicate information, but also an important factor affecting thecredibility of the government.Through analysis and recommendations for theimplementation of political communication, the Chinese government will certainlyregain the high level of trust of the people.