The Logic System And The Realistic Path Of Consumer Personal Information Protection

Consumer personal information is the information by which consumers can be directly or indirectly identified in the process of purchasing and using goods or receiving service in order to satisfy consumers’daily needs. Consumer personal information is different from other personal information because of its identification and property. The right of consumer personal information is a mixed right including the personal right and the property right. With the development of information society, consumer personal information has double characteristics:it is not only a purely personal matter but also a huge commercial resource. Consumer personal information is a personal matter which should be effectively protected on the basis of consumers’position; it is also a huge commercial resource whose circulation should not be blocked on the basis of business dealers’position. Recently, many events of consumer personal information infringement have verified that the present protection system cannot handle the contradiction between the double characteristics of consumer personal information. To solve this problem, the legislative policy of consumer personal information protection should find a balance between strict locking and free circulation. However, the current laws and regulations fail to find this balance, so the consumer rights and the interests of the whole society cannot be effectively protected and relieved. To improve the protection of consumer personal information, we can take the following steps: elaborate business dealers’obligation, strengthen the supervision on process, fully exert the functions of Consumers’Association, upgrade the scientific and technological level and so on.