Study On Government Behavior In The Protection And Development Of Geographical Indications Products

Product of geographical indications has unique geographical features, the credibility of thequality, economic value, cultural charm and social benefits, and Hengxian Jasmine Tea inGuangxi is such a brilliant in leaving a sweet fragrance, Fu onto the earth. Hengxian JasmineTea in domestic and foreign similar products sales market share have topped the list, which wasfull of the sweat of the flower grower, the pioneering enterprises, government support and thewisdom of experts. However, development and protection of geographical indications is stillfaced with various problems, such as variety update, funded enterprise innovation andgovernment improvement, and these problems with the government behavior has a differentdegree of contact, therefore, the need for the government to further study. Based on thegovernment-market analysis framework, on the one hand, to research the government behavior,embodies the important function of the government in the market in the process of development;on the other hand, the phenomena and problems reflected in the market are summarized,through market phenomena and problems reflect a lack of government behavior, and thereasons of the government behavior problems. To analyze, and by summarizing the experienceof foreign government protection of geographical indications products, put forwardcountermeasures and suggestions to optimize the government behavior.The first part is introduction. This part mainly elaborates the research background, purpose,significance and research status and so onThe second part is the related concepts and theoretical basis of geographical indications.This part first explains the two key concepts: geographical indications and government behavior,and geographical indications and appellations of origin, the government behavior and theadministrative action of the concept, then discusses the three theories: the role of governmenttheory, government function theory and governance theory. The role of government is to solvethe problems of the location of government, namely "who I am"; on the solution to thefunctions of government are the basic duties and functions of government, namely,"what can Ido"; governance theory provides a framework to solve the problem, the framework consists ofsystem and the actions of the two components, diversification governance is the remarkablefeature of governance.The third part describes the behavior of the government of Hengxian in the protection andthe development of geographical indications, as well as the changes in the market caused bytheir actions. That the government of Hengxian has made a great success in the following sixaspects, one is the government to cultivate the market, two is the government protection of themarket, three is the government to respect the market, four is the government service market, five is the government to open up the market, six is the government to guide the market. Thenpoints out some shortcomings of government behavior in the protection and the development ofgeographical indications, in the sense of crisis, strategic planning, allocation of power,understanding of geographical indications, support the construction and the incentive policiesand the market of production factors have to be improved, and points out the main reason is thatofficials in tenure and merit system lead to government short-term behavior, between thegovernment and the non-profit organization power imbalance, geographical indications bullmanagement system designed to cause confusion and support policy applicable scope is toosmall.The fourth part discusses the pattern and the experience of foreign countries for theprotection of geographical indications, especially the experience of France, the Frenchexperience on Chinese perfect geographical indications have important reference value toprotect and develop.The fifth part puts forward the countermeasures and suggestions on the deficiencies ofgovernment behavior in the protection and the development of geographical indications. One isto provide in accordance with the governance theory, need to form governance principaldiversification in the protection and the development of geographical indications, particularly isto enhance the function of non-profit organizations; two is to improve the system about theprotection and development of geographical indication, do according to the system act; three isto establish and perfect the production factor market, for GIS industry development to create aspecification efficient market; four is the inevitable change from the traditional farming tomodern farming, the government should promote the transformation; five is GIS developmentlies in industry cluster, increasing the market competitive power, the government plays animportant role in the process of industrial cluster; the six is the government to strengthenmarket supervision, to ensure the quality of products meet the standard, implement the strategyof brand development of geographical indications, increase consumer identity, expand marketshare.During the protection and the development of geographical indications, the governmentclearly own role, perform the functions of the government, advancing with the times, topromote the protection and the development of geographical indications, thus,enabling use ofgeographical indications to develope local economic and improve people’s welfare purposes.