The Communicate Gambling For New Public Welfare Organization From Cybernetics

In recent years, China’s Non-Profit Organization(NPO) has developed rapidly,and has become the third dicision after government organization(The first division) and the enterprise organization(The second division), plays a supplementary role in the blank area between government management and enterprise management. But, as a Non-profit organization, the NPO’s thinking is limited to "non-profit", many non-profits operations rely on support from government and enterprise, restricted and controled by governments and enterprises, struggling in the compressed growth space. Grim situation of the development put forward new requirements of NPO in the new era.In fact, Unlike "non-profit organization", NPO is can be profitable for the development of the organization, this kind of profit is good for their own development,so it not changed the nature of the NPO. In the difficulties,some welfare organization try to commercialize means have to operate to gain profit, we calls that organization with The New Public Welfare Organization.In this paper,the studies Changsha Hot-Heart is the one.But in China,the examples for welfare organizations which uses commercial operation to earn money is rare, and Changsha has none, Hot-Heart has no experience to learn,what it can do is relying on the enterprise management ways to manage the organization and operation,that also led many problems. From the Angle of Cybernetics and Communication studies, these problems can be summarized as the Communicator controlled receivers through transmission, and the receivers don’t accept controlled and inverse control.At present, the Hot-Heart `s control has be against for almost all audience such as Volunteers and Sponsors groups, Government agencies, Internal staff and partition, and so on.firstly, This article described some easy confusing concepts "non-profit organization" and "non-profit organization", proved that non-profits can be profitable; Secondly, this article USES two main types of interview and questionnaire of empirical methods, to Hot-Heart appeared in the process of social work to control the control problems are analyzed in detail. Finally, according to the analysis and the author’s experience, the author of the control problems of Hot-Heart several solutions are put forward.Among them, This paper have some concludes: Hot-Heart New Public Welfare `s bad control`s reason is various, but the ultimate reason belongs to the bad Organizational communication and had little important to human.This article attempts through the analysis of Hot-Heart, expand and enrich organization transmission theory, especially the New Public Welfare organization transmission theory, which is a new field in the study of communication theory and the Chinese academic have little focus on it.