The Social Identification Study Of Fans Group In The Network Community

Since the TV show "Super Girl" was overwhelming through all China in 2005, more and more casting TV shows began to become hot in China, so the "fans" group came into public’s discussion. Recently, the Korean Wave is coming into China. Compared with the popular of the "Korean Wave", the fans who like K-pop stars are being described as "idiotic fans", "Stick (a stigmatized name of Korea) fans". The crazy star-chasing action and the puzzling behavior make the public pay more and more attention on the K-pop fans’ groups.Under the development of the internet, with Michael Hogg, Dominic Abrams and Jenkins’s social identification theory, this paper is going to talk about the way of fans gather into a group. With the internal identification and external identification, the fans is getting together gradually and dynamically. The main conclusions and findings are:First of all, the development of Network Community makes the fans group’s more agglomerate. With the development of Network Community, the fans group shows different framework and characteristics. Secondly, I categorize the fans group’s internal social identification into identificatory discourse, identificatory practices, identificatory rituals. Last but not least, the negative external identification brings positive effects on K-pop fans group’s cohesion.Through the analysis and demonstration, we can find that, the fans group’s identification is divided into two parts:internal and external identification. The Internal identification shaped the group’s rules and ranking, and the external identification constraint and fixed fans group action. The fans group is not "a tribe of idols", but an organized, disciplined group who want to keep improving and fight for their right to speak, they want to be judged by the public equally.