| At present,the frequent occurrence of mass incidents of fans has attracted the attention of the field of mass culture research.Fans,as a behavioral subject,are both producers and consumers of mass culture.In 2020,the total number of fans of entertainment stars on micro-blog will reach about 20 billion in the year.Facing such a large number of cultural consumers,it is urgent to guide them positively.It is put into the perspective of group polarization,which adds new ideas to the discussion of loss of standards behavior and group events.This paper,through case study and interview,and from the perspectives of communication,psychology and sociology,hopes to comprehensively and objectively combine the characteristics and psychological mechanism of fan behavior from the perspective of group polarization,and to explore the reasons for fan Behavior and propose guidance strategies.The research on fans group can help people treat and examine fans,fan culture and their communication phenomenon objectively,and also to guide the healthy spread of fan culture and create positive fan culture.The first part mainly analyzes the current situation of fans’ group polarization,including the production of fans worship mechanism and the development of "powder circle" in China.Then,from the psychological perspective,the psychological reasons of polarization phenomenon are mainly identity,waterfall effect and conformity psychology.The second part is the representation of the improper behavior of fan.Through defining the expression form and different fans’ angle,the author concludes that the fan improper behavior reflects the irrational,immoral,violent and carnival.The third part is to study the deep reasons of the fan group behavior improper.The main problems in the internal management of the powder circle are irrational guidance of "big powder",conflicts among fans of different identities and poor idol guidance;secondly,the lack of media literacy and insufficient external supervision are also the important reasons for the frequent occurrence of improperThe fourth part,based on the research of the whole paper,puts forward feasible suggestions for fans’ polarization and improper behavior by combing the problems and reasons,and discusses the avoidance measures and guidance strategies in the internal guidance,media literacy and system supervision of fans. |
