Research On Benefit Balance Mechanism Of Online Movies’ Copyright

With the application of digital technology of Internet in the fields of TV and movie, the spreading of digitalized movies is not restricted by physical conditions any more, as cable or wireless technology greatly expands their spreading scope, which is attributed to combined development model of Internet with traditional industry at present. Meanwhile, online terminal users are not restricted by place, time or other factors, so that they can watch excellent movies online at any time and place. A very important step of copyright relation in digital environment lies on online content and service providers, or video sharing websites. As their contents are usually original, interactive and convenient, the model of combining Internet with traditional industries is being developed into the focus of global cultural industry rapidly. Meanwhile, China also performs self reform in the field, thus leading to establishment of a batch of excellent companies of Internet movie platforms like youku and tv.sohu.com etc.The birth and development of new things have some problems more or less. While bringing great convenience for daily cultural life of the general public with the application of digital technology of Internet, some online content and service providers even pursue their development by infringing benefits of movies, driven by huge benefits of the industry. For solving these problems, it is necessary to find out the balance point among copyright owners, online terminal users and online content and service providers. While fully ensuring the benefits of copyright owners of movies in network environment, it will meet the needs of online terminal users to appreciate excellent literary movies legally and reasonably from online content and service providers and drive the sustainable and healthy development of such providers. The problem has become the hot issue of research on copyright system of each country at present.