Research On The Legal Issues Of Intellectual Property Rights Of Micro-firms In The Countryside

Research on the legal issues of intellectual property rights of micro-firms in the countryside (MFITC), raising, researching and solving the MFITC’s common confronted problems, to reform and development China’s vast rural areas, Strengthen Intellectual Property Rights(IPR) protection awareness, and provide theoretical reference and practice in order to solve MFITC of intellectual property legal issues, provide valuable management policy for the owners of MFITC, To change China’s disregard for MFITC in the current, the status of knowledge wealth fall at present.In this reseach, from several major intellectual property which related to MFITC start——Trademark, Patents and licensing, Trade secrets, Geographical indications, and describes the current situation, analysises of its causes, deduces its consequences, explores the development, Looks to its future, Efforts to change the current MFITC related to the operators of ideas,The dependence of the share of material wealth, changing into knowledge-based wealth management, innovation and enterprise management, enhance employee cultural identity, build brand value,etc. Conducive to the sustainable development of MFITC on track to achieve the effect of relevant theoretical and practical purposes.To achieve the overall promotion for MFITC, comprehensively promote the cause of development in rural areas of intellectual property. In this reseach, the literature analysis, intellectual property theory to the reality of micro-firms’environment, has made an in-depth understanding of the microscopic field of view; research has used the comparative analysis, drawing attention to the developed capitalist countries (or regions) the experience and advanced business practices about management of intellectual property.And the good of corporate intellectual property strategies’common feature-= focusing on brand and innovation, so alert micro-firms to use IP(intellectual property) strategy in order to win the development opportunities; and with the dialectical materialism and historical materialism to discern MFITC of intellectual property significant legal issues encountered in the current situation. And explore reasonable solutions. From the perspective to look at the level of development of MFITC, has achieved good understanding breakthrough, but also grasped the overall ideological vision problems reflected.And through this research, raise awareness of the caring and supporting for the development of rural areas of intellectual property, concern and support for the development of rural areas of intellectual property that the research tries to evoke, MFITC is essential for the development of rural in China, it is an important breakthrough to solve three problems in rural areas. Promote IP development in rural areas, a civilized society respect for traditional production and lifestyle, It is an undermeaning of human feelings and values beliefs in this reseach.