A Solution To Political And Social Risk Of China’s Overseas Investment

China’s foreign investment(non-financial) has reached 118.02 billion in 2015, kept the annual growth rate at 10% for years. At the "New Normal", China’s GDP growth rate will probably keep at 6.5% for a long term, foreign investment bond to be a new engine for China’s economy growth. Here comes a question with the prosperous of China’s foreign investment. How to guard China’s vast overseas interests in a way of high efficiency and low cost? China’s enterprises are the major carrier of China’s overseas interests, and a great number of China’s overseas interests are embodied in Chinas enterprises. Facing the vast international market, China’s enterprises have numerous opportunity. However risks are always with opportunity. China’s enterprises suffered many invest failures in recent years. Social political risk means the potential negative effect to the business activities in foreign country made by foreign country’s politic system, social culture and conventions. Therefore, how to deal with the social political risk of foreign investment in a right way should be a critical problem of China’s overseas interests protection.With the booming of China’s overseas interests, China has few tolls to protect it. Now, the only two tools of overseas interests protection are traditional diplomacy in political way and ECI(Export Credit Insurance) in economy way. These two tools are mechanism after the event which cannot prevent risk and economy-unfriendly too. Public Diplomacy is a way act on public and regard public as starting point and objective. Compare with traditional diplomacy, public diplomacy could direct reach foreign society, and its actants and its way of act tend to more diversification, and easy to gather forces from all side. Therefore, public diplomacy could be a tool to prevent and deal with overseas political risk in a efficient and cheap way and guard China and China’s enterprises’overseas interests.Previous studies on public diplomacy are restrict within international broadcasting and cultural exchange, focus on exert "soft power" by public diplomacy. In fact, public diplomacy has few differences with traditional diplomacy, both of them focus on guard national interests by all kind of powers and resources. Study public diplomacy in a social power way, could reflect the nature of public diplomacy. For those overuse the definition of public diplomacy, this dissertation suggests enterprises public diplomacy has different motivation from government public diplomacy. Therefore, the public diplomacy could not replace government one, but those two way could promote a positive interactions.This dissertation suggests the theoretical foundation of public diplomacy to guard China’s overseas interests is from three aspects, social powers, multi-actants and social openness. Therefore, this dissertation believes public diplomacy is a diplomatic way acted by multic-atcants, direct reach to foreign society, change the value judgment and the target selections of foreign public through all kinds of social powers and resources, eventually achieve targets. This dissertation cites a great number of primary data, and summarizes the practical experience based on case study. This dissertation offer some proposals to China’s government and enterprises as follow. First, build a total public diplomacy system which government direct and enterprises operate. In this system, government should stay within the line of macro direct and limited regulate. Enterprises should bring public diplomacy into its overseas management strategy, build a comprehensive risk management mechanism which could deal with the social political risk. Second, explore a PPP model for public diplomacy. The unique feature of public diplomacy is its publicity, which could widely reach every social class. Government, enterprises and NGOs could be involved in public diplomacy. The social powers and resources could be gathered through PPP model to prevent and deal with the social political risk in a high efficiently and low cost way. Third, keep a rational look on the limitation of public diplomacy.With in-depth advancing of "One belt, One road", China’s overseas interest will be prosperous, and how to guard those interests will be a tough problem. This dissertation discusses how public diplomacy prevent and deal with the social political risk of foreign investment, and hope it could contribute to China’s overseas interests guard.