The Legal Regulation Of Unfair Competition In The Field Of Internet

Today’s era is an era of the Internet whose impact has penetrated in every aspect of social life. In the field of Internet, it is fast and convenient to transfer Large amount of information,people can learn the latest news and make transactions. especially with the rapid development of e-commerce, a stream of various websites spring up. It can be said, Internet provides the economy with new areas and new markets.with the continuous development of the Internet, all kinds of market trading activities are likely to be completed on the Internet. Of course,where there is a market,there must be competition, the Internet field is no exception,unfair competition in the real world will also exists on the Internet. Adding to the imperfection of related laws and regulations, competition in the field of Internet regulation can not be effective,On the Internet, some industry operators use many improper means to obtain benefits which is against other legitimate rights and interests of legitimate competitors and will results in serious damage to the healthy competition order. If we don’t take effective measures to regulate these acts of unfair competition, when it develops to a certain extent, it will not just against the legitimate rights of the operators and consumers, but also probably affect the harmony and stability of society as a whole. However, studies by Chinese scholars on the current unfair competition law regulations are limited in the real market competition, studies on the unfair competition on the Internet is limited.Currently, the law against unfair competition facing overhaul, on this occasion, this paper start from the typical case of Internet, the traditional and new acts of unfair competition in the field of Internet appears mainly in the form of its characteristics study on difficulties in the field of Internet regulation of unfair competition were summarized, with "anti-unfair competition law(revised draft draft)"(hereinafter referred to as draft), it is recommended to improve the relevant laws and regulations, and for the prosperity of the Internet economy development provides a good legal environment. Meanwhile, also on the Internet in the field of unfair competition regulatory acts have a further discussion with China’s reality theory and practice, propose practical ways to regulate the Internet in the field of unfair competition. Thus, this writing has a strong applicability.