Research Of Executives Characteristics The Market Environment And The Corporate Donations

Charitable donations as an important part of corporate social responsibility,and gradually been widespread concern,especially after the country experienced several major natural disasters,charitable giving has become the main form of business disaster response.Meanwhile,with the continuous development of global economic integration,enterprises always face the pressures and challenges from all aspects of the business in order to survive in the fierce competition,not only have scientific management and advanced technology,but also to learn to actively take social responsibility for the public good will and trust,the development of enterprises in order to gain vital intangible social resources. So,as a corporate social responsibility important form of charitable donations to grow up quickly,to help enterprises enhance brand image and gain competitive advantage. In other countries,corporate charitable giving has a long history,many scholars have a more detailed study of corporate philanthropy,many companies specializing in internal affairs of charitable donation agencies or departments,charitable enterprise management system and the concept of system has quite perfect. In recent years,scholars from the perspective of senior corporate philanthropy has been studied,but the research point of view is not enough rich.Therefore,this paper firstly TMT background characteristics of perspective,and according to different corporate charitable donations motivated the TMT background characteristics were classified comprehensive,executives from personal knowledge,business,reputation affect three angles Details analysis of effect of TMT background characteristics of corporate charitable donations.Meanwhile this paper also introduces the perspective of competition in this market environment,the comparative enterprise classification,refinement highlight the specific role of the executive team compare different background characteristics of corporate charitable donations.As it can be seen from the results of this study,the average level of education and charitable donation enterprises negatively related experience abroad and corporate charitable donation and are proportional to the size of the donation. With a yield-oriented functions of the background and behavior of enterprises charitable donation negatively correlated with the donor-scale enterprises failed to pass the test of significance,and is based on two characteristics of the background and reputation of the government point of view of the average age and background scale charitable donations and corporate donations behavior were positively correlated relationship. And the proportion of female executives and corporate and charitable donation charitable donations size had no significant correlation. Meanwhile,under the influence of the market environment,executives background characteristics significantly improved.