The Legal Regulation Of The Electronic Commerce Industry Of The Abuse Of Dominant Market Position

In 2011 October Taobao mall announced that they will promote their business management system, to greatly improve the business’ s annual fee and service credit deposit, this behavior will lead to some small sellers had to withdraw from the Taobao mall because of the high cost. Then the numerous small sellers comprise "anti Taobao alliance", These sellers implementation "take goods, to bad review, refused to payment" malicious behavior make mall big sellers of goods was forced off the shelf to express dissatisfaction with the new regulations, creating a sensation of Taobao Mall event officially broke out.Nowadays Taobao development is growing stronger, double eleven day trading volume to easily broken ten billion. In September 9, 2014 Alibaba is listed on the NYSE in the United States. All these show that with the continuous development of information technology, e-commerce era has fully arrived. In the e-commerce to give people a variety of convenient lifestyle changes at the same time, it also gives imperfections e-commerce industry related anti-monoply law has brought new challenges.Electronic commerce industry is different from the traditional business model, it has a wide network, low transaction costs, new advantage of space-time characteristics, it is the difference between these two kinds of business models that anti-monopoly law issues related to the legal regulation of the e-commerce industry. For on this difference between the two industry to do the research can not only solve the e-commerce industry in the abuse of dominant market position of the main difficulties in regulation, but also provide a better suggestions for e-commerce in China’s anti monopoly law.Abuse of dominant market position is the dominant position of enterprises and the implementation of anti competitive business practices to maintain or enhance their market position. On the abuse of market domination status made a clear prohibition provisions of China’s "anti-monopoly law". In this paper, in theory to solve the problem at the same time, the problem of regulation of combination of Taobao mall incident cases to discuss the electronic commerce industry of abuse of market dominant position, the maintenance of electronic commerce free competition order, has the important meaning of protecting consumers’ rights and interests.