Jiangxi Province Sports Sponsorship Sponsors Research On Investigation And Analysis

2008the success of the Beijing Olympic Games, more and more sponsorawareness of sports sponsorship is to enhance the competitiveness of enterprises,close to the target consumer group is an effective means to sponsor, also be regardedas enterprises important communication tools and business investment behavior. In30years of in the past, sponsorship has from a few capitalist country obscure economicactivities become a global industry form.This paper begins with the research background, using standard as the mainresearch method, first introduces the theory of sports sponsorship, to define its basicconcepts, summarizes its activities and the basic form of value. Then it mainlydiscusses the development of sports sponsorship, the improvement of the nationaleconomy and the mass sports popularization of sports sponsorship and promotion ofsports sponsorship in the position of market economy developing, action, currentsituation and development trend. Finally, draw lessons from foreign advancedexperience of the development of sports sponsorship in Jiangxi Province, analyses thecurrent situation of sports sponsorship. Think, Jiangxi province sports sponsorship hascertain market performance, influencing factors, the overall size too small; the gapbetween the large project; the pursuit of short-term interests; sports organizationsponsoring operation capability is not strong; corporate sponsorship is notstandardized.This article uses the literature material, visits and field investigation, expertinterviews, logical induction and so on to the Jiangxi sports sponsorship to conductthe analysis research, through to the successful case of sports sponsorship, and Jiangxiprovince sports sponsorship aspect present situation and the existing problems wereanalyzed, hope the paper can provide Jiangxi Province corporate sponsors in sportssponsorship, to provide some theoretical and practical reference.