Analysis Of Constraints Of Enterprise Sport Sponsorship

With the development of the times,Enterprises gradually began make attention to the commercial value of sports sponsorship seriously.Many enterprises have adopted sports sponsorship establishing ties with sports,and launched a series of supporting integrated marketing activities on the theme of sports,so that it can got the expanding visibility,the enhancing brand image,the Flirting important customers and the increasing in sales etc..With the rapid development of China's Socio-economic,reforming of the sports System and the development of China's sports industry,China's sports sponsorship market has been the rapid growth.But China's sports sponsorship market is still in its initial stage,and there are still many issues to be resolved.For the reality of this situation,this paper study the constraining factors of sports sponsorship through the literature law,case analysis method,and from the theoretical foundation of sports sponsorship,based on sports sponsorship process as a research object.Through the Study,I found the constraining factors of sports sponsorship including that:the principle of equal exchange;sports audience base;corporate brand image with sports brand image consistency; the image of the fulfilling social responsibility and enterprises How to use sports sponsorship platform to Implement a series of supporting integrated marketing activities.Finally,according to the study findings,this paper is given to the reasonable suggestions of sports sponsorship to corporate sponsors and sports organizations.