The Research Of Cultural Image And Cultural Value Of2012London Olympic Games Opening Ceremony

The Olympic Games is the highest level of sports events around theworld, and at the same time is also the world’s largest and longest festival. TheLondon Olympics opened on July25,2012,21in Stratford Olympic stadium in eastLondon. This is the third time for London to host the Olympic summer games. Theopening ceremony of the Olympic Games is not only dedicated to sports culture, alsois not only a grand art festival. Under the influence of globalization, the shift fromsingle ritual ceremony to the combination of sports and art, it shows the nativecultural charm, shows the development of science and technology, economy,demonstrated the great Olympic spirit, which has great value significance. so, thisarticle will analyze the2012London Olympic Games opening ceremony on thecultural image and cultural value. First of all, from the perspective of the relationshipbetween globalization and localization, and then analyze the native culture of theLondon Olympic Games opening ceremony. Followed by the analysis of mediaculture of the London Olympic Games opening ceremony, and the context ofglobalization and its analysis; The third is the multi-cultural characteristics and thepostmodernity of the London Olympic Games opening ceremony; The fourth is toexpress the relationship between sports, performing arts, science and technology,internal and external space of the London Olympic Games opening ceremony. Fifth,the London Olympic Games opening ceremony illustrates the cultural value andresearch.