Study On Folk Custom Sports Of Hakkas In Southern Jiangxi Province In The Perspective Of Intangible Cultural Heritage

As the world economic globalization, cultural exchanges between countries areincreasingly close. Part of folk sports in the process of development, however, due tothe strength of the foreign culture invasion and the changes of environment and spacecontraction, on the one hand directly in folk sports, inheritance of fracture; On theother hand also indirectly contributed to the disappearance of excellent traditionalculture.Based on our country’s cultural development strategy deployment and save thehuman excellent cultural heritage of the above, combined with the background of theintangible cultural heritage protection, the response country national fitness slogansand meet the demands of the development of folk sports heritage for the developmentof the folk custom of hakka people of sports, put forward the protection ofnon-material cultural heritage horizon, suggests new ways to promote the folk sportsheritage, form of government protection, through education, publicity and othermeans to improve the folk sports status; With the aid of commercial, drive thedevelopment of tourism industry, meet the demand of era of independent innovationsystem of research objectives.Topic from the protection of intangible cultural heritage and the concept of folksports, combed the sports non-material cultural heritage and folk sports developmentpresent situation and the function and meaning of hakka folk sports heritage; SortingJiang Xifei of hakka folk sports in the material and cultural heritage, investigating thepresent situation and problems, on the basis of study of sports protection strategy ofthe new idea and new trend of the contemporary folk sports development the conceptfeatures and business and tourism industry may occur in the process of operation,combining the trend of formation in each industry promotes the development of folksports, folk sports development bearing non-material cultural heritage protection ofthe new channel, using the enlightenment, for elements of the new developmentstrategy.