The Influence And Countermeasures Research Of Fashion Culture On College Students’ Ideological And Political Education

Along with the development of modern science and technology, especially thedevelopment in information and communication technology, Fashion Culture has highlypenetrated into People’s Daily life, affecting their thought and behaviors. During the processof the Fashion Culture’s formation and development, college students who own extremelykeen thinking, open active thinking, pioneering thinking,and behavior of avant-garde hasbecome the main body of fashion culture practice.Accordingly,colleges and universities playan important part in Fashion Culture Practice in China.In the face of rising influence ofcampus culture, the development of college students’ ideological and political education hasbecome a problem. And the workers of ideological and political education should find a wayto influence the Campus fashion culture in order to adapt the demand of morden times.As astarting point and on the basis of using questionnaire survey and literature research, thisarticle first introduces the meaning of Fashion culture,Fashion culture on campus,characteristics and form of expression, Second, the article analysis the reason of its popularityamong college students. Meanwhile, it also discusses the difference between Fashion cultureand other cultures and the traditional education model of confliction and debugging. W ithdeeply analyze the influence of fashion culture on ideological and political education, we cansee its both positive effect and negative effect. Therefore, it is necessary to treat its negativeeffect rationally and inherit its positive effect. After studying the both sides of its influence,the thinking of ideological and political education countermeasures are as follows:to guide theconstruction of campus culture under the system of social core values; to strengthen thecollege students’ cultural consciousness through the ideological and political education; Tostrengthen the guidance of college students’ choice of fashion culture; To outstand thelearning of Chinese excellent traditional culture; To create a new situation of collegeideological and political education; To enhance the purpose of the ideological and politicaleducation effect. For strengthening the construction of campus culture in colleges and universities, the actual effect of ideological and political education has important culturalvalue and social significance.