Researching On The College Students' Ideological And Political Education Under The Background Of Fashion Culture On Campus

Along with the vigorous development of economy and modern media means more progress, fashion culture influences a peaceful university campus constantly, the fashionable elements of traditional campus culture is increasing, the campus fashion culture gradually becomes an important part of current campus culture. Facing the influence of fashion culture on campus increasing, how the college ideological and political education should go, the college students'ideological and political workers should take what kinds of attitude in fashion culture on campus, which can make university students' ideological and political education work adapts to the needs of the development of the work. Based on this, on the basis of using the methods of personal interviews and documents analysis, this paper firstly introduces the relevant knowledge of fashion culture and fashion culture on campus, and then proposes the expression forms of fashion culture on campus:consumption fashion, culture fashion, language style, recreational vogue, learning style, network vogue, communication fashion, and from the four aspects of society, campus environment, university students, modern education, discusses the reasons of campus fashion culture in popularity among the university students. In the study of the positive effects and negative effects of campus fashion culture for the university students'ideological and political education, this paper proposes that under the background of fashion culture on campus, the university students'ideological and political education should take some countermeasures:constructing good atmosphere to build up healthy and rich characteristic of campus culture; rational treatment, increasing the dredge and guidance to the fashion culture on campus; expanding the educational concept, cultivating a high quality of ideological and political education team with modernity; advancing with times,strengthening the guidance of college students'fashion culture choice.