Research On Sports Image Management To Promote The Role Of The Sports

Ever since the preparation of2008`s Olympic started7years ago,China seized on thegames as a chance, and has started many nationwide Olympic culture art promotion andsports activities,in order to make all social sectors actively participate in and support theOlympics games, ever since the beginning of the preparation, there have mushroomed alot of activities like organizing and collecting the Olympic theme songs, emblems and“everybody take exercise and go with the Olympic”. Due to these activities, image of thegame gradually come into people`s focus,some targeted, organized, measuredmanagement work according to the game`s emblem has added some sense of art andcharm to the game.The sports for all serve as the fundamental of the competitive sports, successfullyholding a large game could promote the people`s awareness of sports, the encouraging,guiding, modeling and strengthening function of the competitive sports has become partof its nature, which has attracted people`s attention and participate into the sports in theend. At the post-Olympic, the number of sports for all is also on the rise, and the gymfacilities have been improved, which has shown the sports undertaking enjoy positivedevelopment. The set up of the law and regulation document about Olympic franchiselicense system and the introduction of the “sports display” concept in the1996AtlanticOlympic. it has brought the game image management into a new level, and promoted thesports undertaking, it serves to spread the sports massage, adds beautiful color to sports,sports culture, carry forward the spirit of sports communication, sports image, boost thesports economy`s development.This paper starts from China`s strategic goal of leaping from a big sports country to astrong sports country, and states the importance of promoting the sport undertaking, refersto the relationship between the competitive sports and sports for all, proposes thepromoting function of the sports game image management to the sports undertaking. Thispaper chooses the large game image management as its research object, by usingLiterature method, interdisciplinary research method, case analysis method,and bythe summary and reference of the literature and the implementation of large-scale g image management and application of other discipline`s knowledge,transplantation andutilization of the management disciplines and adjacent disciplines theory, fusion andsynthesis of the multiple views in sport science.Combination with the measurement of the game image management during thelarge-scale game, and the effect to the sports undertaking brought by the application ofgame image management, and by summarizing the important role played by the gameimage management, it has arose people`s attention to sports, draw an conclusion that thegame image management will promote the sports economy, and reflect the sports culturevalue and promote the sports social influence.