Large-scale Events Flash Quote Collection Pro Blems And Countermeasures

Large-scale events in modern sports industry chain primary resources. High participation in major events athletes the competitive level, the game against the intense, large-scale events during the race exciting, the result is unpredictable. Because of this, large-scale events has been highly concerned about the audience and advertisers. The media has played a pivotal role in the nexus of the audience, advertisers and big events.Mr. Juan Antonio Samaranch, former IOC president said:"We must treat the media, because they are the final judge of the Olympic Games." Success shows that large events do not, the key to the spread of reputation Gao Bugao lies in the media. The primary task of the media in news coverage of major events is the first time to publish accurate and relevant information on the results of the competition, but the media did not cover the first time reported that all screenings all major competitions, Therefore, the work of the media to run large-scale events is particularly important. News Service is a large part of the core races media operation, flash quote is the core news Service, which is one of the most quoted in the media material frequency during major events. With the2008Beijing Olympic Games held in China’s success, more and more large-scale events have been established in China organized, event organizers also increasing emphasis on the media to run jobs. Mass media as a measure of the level of running large-scale events important to the success of the ruler. In this paper, large-scale events instant quotation writing studies, one flash quote as an important material news media must be at the source of the good relations, improve the quality of flash quote. The second is that the discussion of the problem of flash quote writing, and be able to run the job of the media to play a major event to promote the role, so keep pace with international developments.Based on the analysis of the news service of large events in China and the present situation of flash quote, puts forward the practical significance of the research, emphasize the importance of flash quote work for large events news services and media operation. Facing the existing flash quote acquisition in the timeliness, accuracy, professionalism and unique problems,analyzes the crux of the problem. On this basis, combining with theorganizational communication theory and news value theory put forward countermeasures:full communication and exchange, improve the flash quote acquisition prescription; well before the data collection and analysis,improve the flash quote acquisition accuracy; pay attention to Englishability and information literacy, improve flash quote acquisition professional; highlights the and interest, improve the flash quote acquisition uniqueness. With the improvement of flash quote acquisition work from four aspects.