Sports Content Push Of Aggregation News Client Research On The Relationship Between Customer Satisfaction And Customer Satisfaction

Looking back on history,in the past 20 years,the main channel for audiences to browse news information has gradually changed from traditional media such as newspapers,TV stations and radio stations to new media represented by aggregated news clients.Sports news is one of the main push content of aggregation news client.The in-depth research on it not only helps to solve the problems in the process of sports news communication,but also helps to make up for the shortcomings and defects of aggregation news client.This paper selects today’s headlines "sports headlines",the sports news client with the highest market share of users,as the research object,takes "use and satisfaction" theory and "media sports" theory as the main theoretical support,and uses the methods of literature review,case analysis,text analysis,questionnaire survey and other research methods to analyze today’s headlines "sports headlines" Quantitative and qualitative analysis of personalized recommendation content.Finally,the conclusion is drawn: as today’s headline "sports headline number" is an important part of today’s headline platform,it can use the powerful algorithm recommendation function of today’s headline to basically recommend sports news that users are interested in most of the time.However,there are still some deficiencies.In some cases,the personalized recommendation content of today’s headline "sports headline" is still not accurate enough,and there are various problems,such as low-quality news,too much negative news and limited information.Therefore,according to these problems,this paper puts forward the corresponding solutions: such as further improving the algorithm mechanism,improving the content gatekeeper,combining with H5,VR and other new media technologies,in order to better meet the needs of users in all aspects and improve the communication effect of sports news.The innovation of this paper lies in: first,the combination of qualitative research and quantitative research,not only through the questionnaire survey,a comprehensive understanding of today’s headlines "sports headlines" user’s age,gender,location and other basic information,as well as from the user’s point of view to explore the shortcomings of today’s headlines "sports headlines".Through the collection of specific cases,it proves the problems of today’s headline "sports headline".The combination of the two makes the article more authentic and persuasive;second,in terms of content analysis,it not only uses the commonly used "use and satisfaction" theory,but also uses the "media sports" theory,which can more effectively explain the shortcomings of today’s headlines "sports headlines" in selective reporting of sports news.