Research Ideological And Cultural Front From The Perspective Of Communication

The position of University Network Ideological and culture, is to take the socialism corevalues as the lead, dissemination of Ideological and cultural content, adopt a varietyof measures, make the network become the University an important place to train socialistbuilders and successors. Strengthening the construction of the ideological andcultural position of university network is a key step in training successors of socialism andthe construction of campus culture in the new era, is the important foundation of thenational long period of stability and the construction of cultural power.Based on the information collection and collation of data, the University NetworkIdeological and cultural construction concept, in-depth analysis of strengthening theconstruction ideological and cultural position of university network theory and the practicalsignificance, try to use the media system dependency theory, theory of attitudechange, culture theory, as well as other communication macro and micro effecttheory, analyze and solve the real problem. Based on literature study and questionnaire, thehistory of our country University Network Ideological and cultural construction, from theinitial exploration of passive experience and respond to the negative impact ofinformation network, the rapid development stage to the Internet technology and theconstruction of university campus website, relatively mature periods to the ideological andcultural construction of colleges and universities gradually occupy the networkcommunity and college students instant communication group, virtual space, summarizingthe practical results of University Network Ideological and cultural construction. Fromthe analysis, the existing problems: first, students for Internet dependence, life and thereal campus gradually separated; second, education thought culture in Colleges anduniversities is too old, the network effect is not effective third, the network position; the lackof core ideas, to let students have a psychological resonance; fourth, the position ofUniversity Network Ideological and cultural agenda out of control, process control islax; fifth, the University Network Ideological and cultural position of opinion leaders are hardto find, body is too silent. The plight of the position of University Network Ideological andcultural construction and the deep reasons, this theory in communication under the proposedtwo kinds of ideas to solve the problem, four basic measures under the jurisdiction. The firstapproach "to defeat the enemy without combat", strengthen the socialist core valuesof ideological guide, a clear direction of socialist advanced culture, to occupy the position of University Network Ideological and culture with advanced ideology; to emphasize the centraltheme of the ideological construction, integration of new content of cultureconstruction, perfect network technology system, three pronged approach to bury thehatchet effect of practice. Second kinds of ideas "meet on a narrow path bravevictory", summed up a set of effective pre defense, things incontrol, feedback regulation system, the intensification of contradictions damage reduced to aminimum, so as not to let the University Network Ideological and cultural construction into apassive situation; the subject in the school authorities, student organizations, collegecounselors and students cadres construction, education and training division of functionsof different, leading them to become the backbone and the model constructionof College Network Ideological and cultural position.