Development Of Henan University Campus Tour

It has been a long time that China’s colleges and universities are in a closed situation, which coveredthe institutions of higher learning with a layer of mysterious veil. Traditionally, being accepted by theuniversity is an important guarantee to realize the ideal of life. University has been the focus of the society.With social development, there’s a rising voice to understand universities and colleges. UniversityProfessors, young students, simple and elegant campus environment are all filled with great attraction topeople, which meet people’s psychological demands of for campus tourism. Campus tourism in Chinabegan in1997. It was first organized by the Beijing Municipal Tourism Bureau of Haidian District, aimingat middle school students visiting Tsinghua University, since which it started to develop in Colleges anduniversities.Henan University is located in the famous historical and cultural city of Kaifeng, the ancient capital ofeight dynasties. As a campus with rich cultural background and beautiful scenery, Henan University playsan important role in the city tourism development. However, at present the Henan University campustourism is still in a primitive state, tourist resources have not been rational developed and utilized. Theuniversity lacks scientific planning and management, which in turn is the focus of this article to ensure theorderly and healthy development of campus tourism. Taking Henan University as an example, viewingfrom the core tourism resources--modern buildings, and summing up the present research situation indomestic and foreign campus tour, this paper made a comprehensive and systematic analysis of advantagesand disadvantages of Henan University campus tourism, and put forward the corresponding developmentstrategy. This paper has seven parts.The first chapter is the introduction. Firstly, this paper explains the background from three aspects,including the tourist market level, universities and social service level, discussing the significance of theresearch from theory and practice, and explaining the research methods used in this paper.The second chapter reviews study of the domestic and foreign campus tourism.The Third chapter defines related concepts involved in the research, and analyses related theoreticalbasis. The Fourth chapter discusses Physical Tourism Resources and intangible tourism resources of HenanUniversity, which serves as the base for the illustration of general situation, contents and characteristics ofmodern buildings of Henan University.The Fifth chapter is the emphasis of this paper, which contains a systematic analysis of the currentsituation of Henan University campus tourism development from four aspects: its location advantage, richtourism resources, profound history and professional background and explains the advantages. Then fromthe five contrary aspects explains the bottleneck of campus tourism development, including the connotationof campus culture, the lack of market operation, not enough social foundation and the development,negative attitude towards campus tourism, and lack of scientific planning and management.The Sixth chapter is the core of this paper. Firstly, it describes the development principle of campustourism, after which campus tourism development content was discussed from the two aspects: from onehand, according to the characteristics of campus resources, tours can cover campus scenery sightseeing,university life experiencing, studies the knowledge studying, visiting friends and relatives leisure travel,meeting event fitness tour, campus building science tourism etc. from the other hand, it discusses thenecessity of the developing the link between campus tourism and city culture tourism. Secondly, it attemptsto design a tour route for Henan University.The Seventh chapter focuses on the summary and sublimation of the conclusions of this paper,summarizing the deficiencies, the academic research and practical path in the future.