The Business Plan For The Chain Operation Of The Innovation And Inspiration Training Institution

The current economy is in transitional period. All works of life are facing challenges,as well as opportunities, including education and training industry is called the “sunriseindustry” which is one of the most investing value industries in the21stcentury by theglobal investors. The educational demand of most Chinese family are no longer justlimited to the system of the Compulsory Education. They tend to put more energy andmoney into the Non-Compulsory Education. And they give priority to the extracurricularcounseling pew and artistic technique, which has injected more demand to the educationaltraining market. It reflects that the current education and training industry has hugepotential market.This paper includes three parts: the first part which includes Chapter One and Twois to introduce the project. Firstly, I will analyze the background of the training industryand explain why I choose the training institution as a startup project. Then in Chapter Two,I will introduce the project, including the team introduction, management system, and ourbranding courses.The second part is about the development strategy and the planning, includingChapter Three, Four, Five, Six and Seven. In chapter Three, I will take the SWOT methodto analysis the training market, and then determine the core competitiveness. In ChapterFour, it is about the development mode, which analyzes in three aspects: brandconstruction; standardized management. In Chapter Five, to determine the target market isvery important, next is to take the publicity strategy, marketing mode and promotionmeasures to develop our popularity. In Chapter Six, I will take the investment intoconsideration, and analyze the investment income and financial target from the perspectiveof input-output, and then set the salary system. In Chapter Seven, it is about the risk andhow to prevent it. I will analyze the risk factors of talent, market, finance and policy, andthe take relative measures.In the third part I summarize the necessity of choosing this industry as my startupproject and determine to target on the elementary and middle schools. And then Iformulate the development plan, which can effectively guide the operation to developeffectively.