The Advent Of The Era Of Post Materialism

Consumption is to get people to seek survival and development of the basic conditions and a very important element. It is in the transformation of economic development, promote industrial restructuring, labor re-employment, as well as the overall development of expanded reproduction in the protection of people, have played an unparalleled role. In all aspects of social reproduction, both on the consumer end of an economic cycle, and is the starting point for the next economic cycle, it is to ensure the continuity of social reproduction axis link. The source of both production and consumption of power, but also a measure of a society’s distribution system is reasonable, fair and effective ruler, and similarly, the consumer also determines the speed and scale of the exchange. In sum, scientific, rational consumer market to maintain economic vitality, to maintain a stable social order is particularly critical. However, in contemporary society, "Alien Consumption" has increasingly become the most discordant notes.Consumer alienation, in the strict sense, dilute the basic needs of consumers, contrary to the "consumption" of the proper meaning, with an extremist trend. But have to say is, this is economic development to a certain stage, it is difficult to avoid a consumer state, he reflects a particular stage of social subjects of consumer psychology. This phenomenon has been concern in the community in different categories, disciplines, we also tried a philosophical perspective on the "consumer alienation" to re-examine the phenomenon.Magnitude of the impact of consumer alienation is very wide, it is the Chinese problem is also the world’s problems; it affects economic development, but also affect the harmonious society; it is a threat to the survival and development of the individual, but also a threat to the psychology of economic agents health. So, in today’s society, consumer alienation is an urgent concern and the urgent need to solve the problem.Seek ways to resolve consumer alienation is our ultimate goal. Some scholars have advocated a deeper level of economic system reform, some scholars believe that you can start from the social distribution system. We believe that the solution of the problem of alienation of consumption, the best from the following levels: First, consumers want to publicize the correct concept of consumption, in order to enable consumers to be able to establish a proper view of consumption; second, the government should look at the overall situation, strengthen the overall production and consumption of social macro-control, so that the balance between supply and demand; and third, the need to focus on the social distribution, while ensuring efficiency while maximizing both fair and ensure the relative balance between the interests of all sectors, in order to maintain social harmony.